Art Deco Graphic Design

Art Deco Book Jacket

The invention of the printing press in the 1920s made it easy to mass produce books, newspapers, magazines and other literature.

Of course, if you were going to run a newspaper or a magazine, you needed advertisers.

This huge demand for advertising dollars led to massive developments in the realm of Art Deco Graphic Design.

They all had the classic Art Deco look - streamlined, geometric and sexy as hell. To complement the imagery, a new font, was created which was more angular and straight than its cursive predecessor, Art Nouveau.

Classic Art Deco Pictures

Art Deco Ad for Morny Perfume

Furthermore, as beauty and the 'decorative aesthetic' became increasingly important in all aspects of design, this style shift also affected Graphic Design.

Where in the past, utility and functionality were enough, now beauty and style could not be ignored either.

Product packaging, book jackets, billboards, building signs and other common objects had to reflect beauty, as well as functionality.

The sentiment of the day was that "the street was the art gallery for the public" (Aynsley, 2003) and nowhere is this sentiment most obviously expressed, as in the area of Graphic Design.

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