Art Deco Fashion continued

Theme 2: Luxury

Style Icon: The Silver Screen Goddess

The period between the two world wars is often referred to as The Machine Age. Significant improvements in industrial design and technology occurred and this led to the mass-production of a variety of consumer products.

The growth of industry led to a boom in the economy and it was in this time of abundance that Art Deco Style emerged on the scene. As the economy flourished, so did the luxury goods market.

In poor economic times, people make do with basic necessities, and in prosperous times, the pendulum shifts back to non-essential spending.

And it was back to the non-essentials during the days of Deco. Expensive jewelry, exotic vacations, glamorous mansions and flashy cars were gobbled up at warp speed.

And another interesting lifestyle change occurred - people began attending the cinema again!

This in turn led to the classic, all-time favourite past-time of the masses - obsessing over movie stars and their wardrobes.

Art Deco Elegance

The glitzy, glamorous fashions of celebrities like Jean Harlow and Greta Garbo gave rise to our next Art Deco fashion icon....The Silver Screen Goddess.

As money was no object for the rich and famous, the styles spotted on the red carpet oozed luxury and glamour.

Starlets in minks and elegant floor-length silk gowns slipped out of white limousines, setting the fashion trends of the 1920s and 1930s high-society.

Silver Screen Goddess
Fashion Characteristics

Art Deco Evening Wear

• Long, floor-sweeping hemlines
• The 'mermaid' silhouette - tight bodice, cinched waist, flared out hem

• Beads and 'fish scale' sequins
• Luxurious fabrics - silk, satin, taffeta, chiffon
• Fur coats
• Fur trimmed gowns
• Gold lamme
• Geometric, angular designs